The Braintropy brand was born in 2014 in Florence and aims to create accessories entirely Made in Italy. The philosophy behind a simple bag may surprise but it works immediately with the "Patty Toy" which is characterized by the ability to customize the bag based on the occasion or mood of the day, to make a product unique. The "Patty Toy" allows you to change the flap, giving the bag a new face. In 2015 the start-up was acquired by the Obag Group of Padua, famous for the series of bags to be composed as you wish, starting from the body, to combine handles, shoulder straps, edges and inner bag.
The strength of Braintropy bags is to offer the modularity of a woman's best friend, that is, the bag, an inseparable companion of all the days of a life. A practical ally in everyday life, at work and in free time, the bag is an essential accessory in function, but variable in appearance. The possibility of customizing the accessory in one's own image soon reveals itself to be a constantly growing trend that places the brand at the height of notoriety, followed by sales. Depending on your tastes, the style you want to create, the occasion you have to participate in or, simply, the mood of the day, you can avoid changing bags every time but it is finally possible to use the same bag by varying the components to create a new and essentially unique product.
The Florentine company Braintropy has its origins in respect of the Italian artisan tradition and differs from its competitors for its propensity to contamination with new styles, shapes and colors and experimentation with new materials. The basic curiosity allows us to research and mix uses, traditions and new trends to give life to a product that is innovative in appearance and irresistible in its basic ideology. Indeed, in a globalized world knowing how to stand out, preserve one's individuality and, indeed, know how to enhance it by reinterpreting trends and styles to create one's own, is a winning idea that inspires freedom.
The Bubble By Braintropy line gives life to a series of bags with a contemporary and playful flavor, to take the days from a lighter direction and, at times, not to take yourself too seriously. The peculiarity is the rubberized fabric, pleasant and practical in use, available in many shades. In this sense, the bag becomes the tool to interpret the color of one's days, to express one's emotions or even to try to positively influence the important moments. The Bubble collection therefore offers a fresh, colorful, easy to wear product made with a new material, very pleasant to the touch.
SHOPPY, a roomy and practical shopper , with internal pocket and zip closure; NUMBERY, a shoulder shopper accompanied by an internal pouch with zip closure; SALLY, with a pop soul with rounded profiles and technical details in rope; CECY, candy-shaped trunk to be carried on the shoulder or arm; BACKY, bucket bag with shoulder straps, to be worn as a backpack; VIKY, handbag with detachable shoulder strap and magnetic closure. The result is an accessory that completes the outfit of every woman, who wants to be concrete without sacrificing elegance and glamor from a contemporary point of view.
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